According to sources familiar with situation, Apple may be preparing to offer a services bundle that includes Apple Music, News+, and Apple TV Plus, sometime in 2020. Here’s everything we know.
According to a fresh report from Bloomberg, Apple has been working closely with partners to launch a services bundle sometime in 2020. The bundle will reportedly include Apple Music, Apple TV Plus, and Apple News Plus. Bloomberg does not mention Apple Arcade being part of the deal.
Sources familiar with the situation say that Apple is preparing this bundle in an effort to “gain more subscribers.”
This isn’t the first time Apple has offered a bundle of services. Apple currently offers Apple TV Plus for free with an Apple Music Student subscription. Furthermore, Apple offers students a “Pro Apps” bundle that includes Final Cut Pro X, Logic Pro X, Motion 5, Compressor 4, and MainStage 3, for $199.99.
According to 9to5Mac, in order for Apple to offer this bundle, they’ve worked contracts with publishers on News+ to receive a smaller cut when the bundle goes live. Apple News Plus currently offers a 50% revenue split between publishers and Apple.
The biggest setback for Apple is bundling Apple Music. At the moment, Apple pays 70% of total revenue to labels. Apple has been attempting to negotiate terms with said labels to offer a bundle, but are facing resistance due to a lower revenue split.
Bloomberg says we should expect to see some form of a services bundle sometime in 2020, although an exact timeframe hasn’t been given.