Apple Watch Series 5: Always-on display, new materials, a built-in compass, and more.

Image: Apple

Apple’s September event is finally here, and with it, new products. Apple took the stage at the Steve Jobs Theater to unveil an updated Apple Watch, named Apple Watch Series 5. Here’s everything you need to know.

Always-on Retina Display


As a first for Apple Watch, Apple has introduced an all-new “Always-on Retina display.” This has been a much-requested feature since the first-generation Apple Watch, and Apple finally delivered.

To prevent screen burn-in and significant battery drain, the new display features a low-temperature polysilicon and oxide display, or LTPO for short. The Series 5 Apple Watch also features an ultra-low power display driver, a efficient power management integrated circuit, and a new ambient light sensor. All this works in tandem to achieve an always-on display.

“Each watch face has been carefully optimized for the new display and to preserve battery life, the screen intelligently dims when a user’s wrist is down and returns to full brightness with a raise or a tap,” says the press release.


Image: Apple

The Series 5 Apple Watch retains the same design from the Series 4 model last year. But, this year, Apple announced that all the Sport models are made from 100% recycled aluminum.

For the rest of the lineup, Apple introduced a few new combinations and cases. Making its return, the Ceramic model only comes in white. Apple also introduced a beautiful brushed Titanium model that comes in either silver or space grey. The Ceramic and Titanium models also mark the return of the Apple Watch Edition line.

For the Hermés line, you can now purchase a Space Black Stainless Steel model with either a Single or Double Tour leather band.

Pricing and Availability

Screen Shot 2019-09-10 at 3.25.21 PM
Image: Apple

Apple Watch Series 5 is available to order from Apple’s website today. It’ll be available in-store on September 20th.

The Aluminium GPS model starts at $399, and the GPS+Cellular model is $499. The Stainless Steel with Sport band models starts at $699, $749 for the Milanese Loop, and $799 for the Leather Loop configuration.

The Space Black Hermès model with the Single Tour band is $1,249, and the Double Tour is $1,399. Apple and Hermès also offer the Stainless Steel models with new bands, costing the same as the Space Black models.

The Ceramic Apple Watch Edition model is $1,299 for the 40mm model and $1,349 for the 44 mm model. The Leather Loop configuration is $1,399 for 44 mm only. The brand-new Titanium model starts at $799.

Customers interested in a different combination can head to Apple’s new Apple Watch Studio builder. You can choose your case size, case material, and bands. You will then be able to order the model you’ve built. This feature will also be available in-store when it becomes available later this month.

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