Image: Apple Summit
Earlier today, Netflix introduced a new feature that brings high-quality studio audio to Apple TV 4K users and beyond. Here’s everything you need to know about the new feature.
According to the Netflix press release, “we’re excited to announce a new feature, high-quality audio, which takes our sound quality to another level.” Netflix then added, “the new feature helps deliver audio that sounds closer to what creators hear in the studio, so every little detail is captured for a richer, more intense experience.”
In recent years, Netflix has been making strides to increase both the visual and sound quality of their catalog. From launching Netflix-calibrated televisions to Dolby Atmos support for Apple TV 4K, Netflix is serious about quality and supporting the visions of filmmakers.
“Often the subtlety of sound may go unnoticed, but it can have a profound impact on the atmosphere of a scene and fundamentally change how a viewer responds to it. The magical combination of sight and sound brings viewers closer to the story, and that’s why we support creative technologies and features like 4K, HDR, Dolby Atmos® and Netflix Calibrated Mode,” says Netflix.
Netflix is also ensuring that all of their subscribers can enjoy better audio quality thanks to a new Adaptive Audio feature. “If you have bandwidth or device limitations, we’ve made the feature adaptive so that we will deliver the best possible audio to match your capabilities. This is similar to what we already do for video,” says the press release.
The new feature rolled out today for all subscribers. Netflix says the expect “bitrates to evolve over time” as they “get more efficient with our encoding techniques.”