A survey released by CIRP found out that 38% of US iPhone sales were for the iPhone XR, while the iPhone XS and XS Max took 21% of sales during the holiday 2018 quarter. This is true, because the iPhone XR is the lowest priced iPhones of 2018, from the iPhone XS and iPhone XS Max.
To begin with, the data over the iPhone sales depict from the iPhone 6s to XS Max, collected in 2018 and 2019. It’s unsurprising to see that the iPhone XR surpasses all of this year’s iPhone sales since launch. This is due to the affordable price of the newest iPhone, starting at $749. That’s why people consider the iPhone XR “an affordable iPhone for the money”, unlike the iPhone XS and XS Max’s starting prices at $999 and $1099. On the contrary, Apple CEO Tim Cook said the iPhone XR is the most popular, flagship iPhone ever.
Next, CIRP’s co-founder, Josh Lowitz states that,
iPhone XR continues to dominate US iPhone sales. It remains the best-selling individual model again this quarter, after launch early in the December 2018 quarter. In the US, the newest iPhone models sold about as well as the newest models a year ago, at about 60% of total sales. Based on these trends, we estimate an Average Selling Price of around $800, a decrease from the previous quarter.
This implies that the iPhone XR still remains popular after the holiday season. They were sold in 60% of overall iPhone sales, including with the iPhone XS and iPhone X. Still, the iPhone XS is worth it for most people who are willing to upgrade their iPhones.