Since the introduction of Apple Music on June 30, 2015, Apple has clashed head-on with the Swedish music streaming service Spotify AB. Most of the competition comes from paid-subscriber counts, with Spotify often being victorious, until now. In a new report, Apple has overtaken Spotify’s highest-subscriber spot in the US by over two-million paid subscribers. Here’s everything we know so far.
According to a new report by The Wall Street Journal, “Apple Music has surpassed Spotify Technology SA in paid U.S. subscriptions, according to people familiar with the matter, in a shift that escalates the music rivals’ contest for listeners worldwide.”
It’s important to note that Apple only surpasses Spotify with paid subscribers. Spotify offers a free-tier, Apple does not, that allows Spotify to have a larger overall US user-base.
In February, the total amount of Apple Music subscribers rose to 28 million, while Spotify had 26 million paid subscribers.
“Apple Inc.’s streaming-music service has been adding subscribers in the world’s biggest music market more rapidly than its Swedish rival—a monthly growth rate of about 2.6% to 3%, compared with 1.5% to 2% for Spotify,” says WSJ.
It’s also worth noting that unlike Spotify, Apple Music is proving to be profitable and sustainable unlike Spotify’s declining revenue per user.
What are your thoughts? Do you prefer either Spotify or Apple Music? I’d love to hear your thoughts below.