Deirdre O’Brien to replace Angela Ahrendts as Apple’s senior vice president of Retail

Image: Apple

Apple announced on Wednesday that Angela Ahrendts, its senior vice president of Retail, will leave in April after she decided to look for “new personal and professional pursuits”. Apple’s current “Vice President of People” Deirdre O’Brien will take over the position, and she will serve as senior vice president of both the Retail and People, reporting directly to CEO Tim Cook.

Deirdre O’Brien will focus on the connections between customers and the processes that provide them with services. Meanwhile, O’Brien will continue to lead the People team and oversee all People-related functions, including talent development and Apple University, recruitment, employee relations and experience, business partnership, benefits, compensation, and inclusion as well as diversity:

“At Apple, we believe our soul is our people, and Deirdre understands the qualities and strengths of our team better than anyone,” said Tim Cook, Apple’s CEO. “For more than three decades, she has helped keep Apple focused on serving customers and enriching lives. She’s an exceptional leader and she’s been a vital partner to our retail teams around the world since the very beginning. I am thrilled to work alongside Deirdre in her new role, and I know our 70,000 retail employees will be, too.”

It’s understood that Angela Ahrendts joined Apple in 2014 and has been responsible for Apple’s Retail business since then, overseeing the launch of the redesigned Apple Store and the improving customer experience over the past few years. “She has been a positive, transformative force, both for Apple’s stores and the communities they serve”, says Tim Cook.

Published by

Jing Moreno

Hi, I am Jing, Apple News Writer For Apple Summit.

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