According to a new report, Apple is set to finish remodeling their iconic Fifth Avenue, New York City Cube store sometime during the first half of 2019. Here’s everything we know so far.
According to Boston Properties, the management company which owns the property, the iconic Fifth Avenue ‘cube’ store will re-open to the public sometime during the first half of this year.
In an earnings call in October 2018, Boston Properties CFO Michael LaBelle said this: “We expect them [Apple] to vacate that premises sometime [in the] first quarter, the early second quarter of next year and move into the new premises. But because the project has taken a little bit longer, we had revisions in the lease where we got increases in rent as the redevelopment of the existing store took longer.”
Apple announced its plan for a full redesign of the store during their September 2017 keynote with Angela Ahrendts, VP of Retail, saying: ” We’re going to continue to open Apple town squares in the top cities around the world. We’re going to invest in online, and we’re also going to continue to reinvest in our 400 classic locations, including Apple Fifth Avenue in New York City, where we’re opening up the plaza to allow natural sunlight to come into a greatly expanded space below. And you can see, the glass cube will return when reopened late next year.”
Apple had closed the Fifth Avenue Manhattan store in early 2017 for a complete overhaul. The ‘cube’ will be receiving an updated interior to match new and remodeled Apple Stores, and an underground expansion of the store. Furthermore, the store will receive an above ground “plaza” that feature light wells to allow natural light below.
As for the underground expansion, the store originally was 32,000 square feet and will now be doubled to an estimated 77,000 square feet. A report by AppleInsider says that the new store will also feature a Beats 1 broadcasting space.
In 2011, the Fifth Avenue store received a facelift with a new glass front. According to Apple, “We’re simplifying the Fifth Avenue Cube,” a sign read. “By using larger, seamless pieces of glass, we’re using just 15 panes instead of 90.”
The original Fifth Avenue ‘cube’ originally opened to the public on Friday, May 19th, 2006, at 6:00 PM ET. It is believed that it was a personal project for the late Steve Jobs, with him designing and even paying for the project himself.
The Fifth Avenue ‘cube’ is said to be the top destination that every Apple fan needs to visit if they go to New York City, or even plan on going during some point in their life. Personally, I hope to visit when they open later this year.
Apple currently operates several stores throughout the city, including Grand Central Terminal, Williamsburg, Downtown Brooklyn, SoHo, 74th and Madison Upper East Side, Upper West Side, West 14th Street, World Trade Center under the Oculus, Yonkers, and White Plains. Apple also maintains other stores outside of the city, and over 506 Apple Stores as of 2018 around the globe.