Earlier today, Apple announced they are expanding their ‘Today at Apple’ offerings to include over 50+ new hands-on group sessions in Skills, Walks and Labs formats. Here’s everything we know so far.
Since Apple launched ‘Today at Apple’ in 2017, it has offered over 18,000 free sessions per week that host millions of customers around the world. Angela Ahrendts, VP of Retail says “Today at Apple has always been about educating and inspiring the communities we serve. These new sessions are an opportunity to unlock the creative potential in all of our customers.”
According to Apple, these new hands-on group sessions offer classes in photography, video, music, coding, app development, art and design and more. Apple offers these sessions for a variety of skill levels and interests. Apple says this helps unlock customers creativity, inspire learning and encourage connection.
In recent months, Apple has collaborated with industry experts like Zach King, Jeanette Jenkins, and Foster + Partners, to develop new material for use in Today at Apple.
Apple briefly showed off its plans for the new sessions, and have been teaching its Creative Pros across the globe to prepare for the launch of the sessions later in the Spring. The sessions are free at every Apple Store worldwide and held in the Forum.
According to Ahrendts, “There is a session for everyone at Today at Apple and we can’t wait to see what you will create.”