Notwithstanding the fact that Apple cut its 1Q 2019 revenue forecasts and announced that they saw “fewer iPhone upgrades” than anticipated, the company stated in a press release today that a new worldwide App Store spending record has been set over the holidays, with customers spent $1.22 billion between Christmas Eve and New Year’s Eve, and $322 million on New Year’s Day 2019 alone, setting a new single-day record.
“The App Store had a record-breaking holiday week and New Year’s Day. The holiday week was our biggest week ever with more than $1.22 billion spent on apps and games, and New Year’s Day set a new single-day record at more than $322 million,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “Thanks to the inspiring work of our talented developers and the support of our incredible customers around the world, the App Store finished off an outstanding 2018 and kicked off 2019 with a bang.”
According to Apple, gaming and self-care were the most popular app categories, in which customers spent their most purchases during the holidays. Battle Royale games such as Fortnite and PUBG were some of the most downloaded games over the period, accompanying with Brawl Stars, Asphalt 9, and Monster Strike. Apple’s own services like the Apple Music, Cloud Services, Apple Pay, and the App Store search ad business also setting new records.
Image Via Apple