The “Sweet-spot” iPhone by Apple
Apple will be launching its latest iPhone models in the fall of 2018 and according to previous reports the company is expected to unveil three new iPhone variants this year – a 6.5-inch OLED model, a 6.1-inch LCD model, and a 5.8-inch OLED model. Now, KGI analyst Ming-Chi Kou has predicted the pricing details of one of the three iPhone variants. Apple will reportedly make the LCD version the successor of the iPhone 8 series, and price it $450-$350 cheaper than the other two OLED models.
If the LCD model is $450-$350 cheaper than the OLED models, it will be due to certain cost-cutting measures, the report adds. Apple will save $50 a unit by using LCD instead of OLED, and $20 by switching to another material instead of using the steel frame. There could be other cost reduction measures, such as in material used around the radios, inclusion of a single rear camera, getting rid of force touch, and more.
The report says, “We believe the LCD model is being positioned to be priced – in the $550-$650 range.” It states that the pricing strategy will help push iPhone 6 and iPhone 6s users to upgrade to the “iPhone 8S or the ‘Jaguar’ model.” An earlier report claimed that the 2018 iPhone lineup will start at “$550+” for the 6.1-inch LCD model and the price of the 5.8-inch OLED model could start at $899. Finally, the iPhone X Plus, the 6.5-inch model, will start at $999. It is also interesting to note that, a report had claimed that the iPhone X Successor with 5.85-Inch OLED display will be the cheapest model in 2018.
A few colours from the iPhone 5c have been splashed onto the new 2018 6″ iPhone X. Some variants are Blue, Bright Yellow and others…
Analyst Jun Zhang has reiterated previous reports which had suggested the three iPhone models that could release this year. However, he predicts that Apple may produce around 60 million units of the iPhone LCD model, while 28 million models of the 5.8-inch OLED variant and 22 million 6.5-inch units of the OLED variant are expected to be produced this year.
In terms of design, Apple may include the iPhone X notch in the LCD model as well, but there could be a thin chin at the bottom of the handset to work “within the limitations of LCD screen technology.”
Further, according to the report, Apple is working on introducing better water resistance features in the new iPhone models. While the iPhone X and iPhone 8 lineup can endure splashes and immersion of up to 1 metre for up to 30 minutes due to IP67 rating, the new iPhone models may reach up to 10 metres.